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WOM Protocol, the Web3 marketing solution replacing traditional ads across Web2 and Web3 with user-generated content, today announced that its native WOM Token is going to be listed on the global cryptocurrency exchange, KoinBX.
Trading Pairs: WOM/USDT, WOM/INR
Deposit, Withdrawal and Trade: June 27th, 2023, 11:30 (UTC)
In addition to the listing, WOM Protocol and KoinBX are establishing a marketing partnership that will introduce newly listed Web3 projects on KoinBX to WOM Protocol’s Web3 growth marketing solutions.
KoinBX represents the sixth leading exchange listing for the WOM Token, which is already listed, among others, on Gate.io, Bithumb, and KuCoin.
The WOM Token’s utility enables brands to reward content creators, publishers, and platforms for spreading the word about their products or services. The partnership will provide a secure and user-friendly trading platform for users to trade WOM Tokens, while connecting the WOM Protocol with a wealth of new projects to further its mission of replacing the online advertising industry with Web3-based user-generated marketing.
The WOM Protocol enables advertisers to find, track and reward word-of-mouth recommendations while rewarding creators based on the engagement generated by their content, as well as quality ratings. This not only captures value for the content creators, but provides social proof for advertisers, while giving platforms a user-friendly monetization model. The Protocol includes:
- The WOM Authenticator app, which authenticates recommendations across all WOM-integrated platforms;
- The WOM Campaign Manager, which enables advertisers to find, track and access word-of-mouth recommendations by spending WOM Tokens;
- A Shopify app;
- An underlying payment protocol that automatically rewards creators, authenticators, publishers, and platforms in WOM Tokens.
The protocol’s “to-earn” tokenomics is based on existing user behavior, as recommendations are made 2.1 billion times daily. WOM is already live and tested, having processed more than 27,886,895 transactions in 2022 alone, with more than 185k aggregated WOM videos passing “authentication”, or peer review of content to date.
WOM has meanwhile scaled its ecosystem of BULLZ marketing technology products, which KoinBX will introduce to its newly listed Web3 projects as part of the partnership. These include:
- The “TikTok of Crypto” BULLZ app, which enables creators to get rewarded for recommendation videos;
- The BULLZ Campaign Manager, which gives brands access to UGC from the BULLZ creator network.
KoinBX, which was established in 2020, is one of India’s leading cryptocurrency exchanges, offering safe, fast and low-fee trading to a global trading community across 50+ major countries around the world, most notably in Asia, Africa, and Europe. There are currently 47 coins and 87 trading pairs available on the exchange.
KoinBX Exchange, CEO and Founder, Saravanan Pandian, said, “Our goal is to provide a user-centric crypto trading platform that helps everyone feel at ease with their cryptocurrency assets. We’re excited to not only list the WOM Token, but to introduce all of our listings to this valuable partner. WOM is committed to building consumer-friendly products that convert supporters into dedicated users – this is essential for long-term token sustainability.”
WOM Protocol CEO and Founder, Melanie Mohr, said: “We are thrilled to be listed on KoinBX and to welcome its listings onto our products. This will not only expand our accessibility, and widen our adoption, but it will enable us to continue building even more products with powerful utility, taking us another step closer to our goal of replacing advertising with community-driven marketing.”
About the WOM Protocol
WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app, or platform. Seasoned investors back WOM from around the globe. For more info about WOM: https://womprotocol.io
About BULLZ
BULLZ is scaling an entire ecosystem of Web3 MarTech products. These include BULLZ, a dedicated app for creating and discovering authentic blockchain and crypto-related recommendations, the BULLZ Campaign Manager, which gives brands access to UGC from the BULLZ creator network, and Bullz.io, a token and NFT airdropping tool, which activates project community members to get creative and contribute towards marketing campaigns. With the “create to earn” model, users are rewarded with WOM Tokens for creating and rating authentic recommendations directly within the app. For more information about BULLZ: https://bullz.com
About KoinBX
KoinBX is a global crypto exchange that provides a secure and user-friendly platform for buying, selling, and trading cryptos. With a focus on innovation and user experience, KoinBX is committed to bringing the benefits of blockchain technology to everyone. For more information about KoinBX: https://koinbx.com/
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