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The global vitamin D testing market size is forecasted to reach USD 9.98 billion by 2030, expanding at an impressive compound annual growth rate (CAGR) of 5.1% from 2023 to 2030, according to a new report by SNS Insider
The rapidly growing market is being fueled by increasing health awareness among consumers regarding the adverse effects of vitamin D deficiency. Conditions such as osteoporosis, rickets, diabetes mellitus, depression, autoimmunity, cardiovascular disease, and pregnancy complications have all been linked to lack of vitamin D. “With over 1 billion people globally affected by vitamin D deficiency, there is a tremendous demand for accessible testing solutions,” as per BMC Public Health Journal in 2021. “Areas like the U.S., Europe, and Middle East report deficiency rates between 20-90% due to limited sun exposure at higher latitudes.”
Technological innovations are expected to be a key growth driver over the forecast period. Companies have recently launched convenient at-home vitamin D test kits, enhancing access for consumers. In April 2022, Medisure and Empower Clinics Inc. introduced Health Canada-approved home tests amid high pre-launch demand.
The market intelligence firm notes that vitamin D deficiency is prevalent in patients with diabetes, obesity, and respiratory infections like COVID-19 pneumonia, underscoring the importance of widespread testing. However, high testing costs remain a restraint on faster market expansion.
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Regional Analysis:
- North America (38.4% market share in 2022): Largest market driven by high healthcare spending and awareness initiatives
- Europe (29.7%): Increasing deficiency screening and robust reimbursement coverage driving growth
- Asia Pacific (21.5%): Rapidly expanding market due to rising prevalence of chronic diseases and improving healthcare access
List of Vitamin D Testing Companies Profiled in Report:
- DiaSys Diagnostic Systems GmbH
- Siemens Healthineers
- Abbott Laboratories
- Thermo Fisher Scientific Inc.
- BioMerieux SA
- Danaher Corporation
- Hoffmann-La Roche Ltd
- Bio-Rad Laboratories
- DiaSorin S.p.A.
- Quest Diagnostics Incorporated
Vitamin D Testing Industry Segmentation as Follows:
by Vitamin Type
- Vitamin D2
- Vitamin D3
- Others
by Application
- Pharmaceuticals
- Personal Care
- Animal Feed and Pet Food
- Functional Food & Beverages
by End-User
- Adults
- Pregnant Women
- Pediatrics
- Geriatrics
- Others
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Key Developments in the Vitamin D Testing Market:
- In 2022, Abbott launched a new high-throughput vitamin D testing platform, enhancing laboratory efficiency
- DiaSorin and BÜHLMANN partnered in 2021 to develop innovative vitamin D testing solutions
- Increasing availability of Point-of-Care vitamin D testing devices from major players
Key Takeaways from the Vitamin D Testing Market Study:
- Growing prevalence of conditions linked to vitamin D deficiency, such as osteoporosis and immune disorders, boosting testing demand
- Immunoassays accounted for the largest share due to their high accuracy and widespread adoption
- Hospitals and clinical laboratories are the major end-users of vitamin D testing products
Reasons to Buy This Report:
- Comprehensive analysis of the global vitamin D testing market trends and forecasts until 2030
- Regional assessment identifying key growth opportunities across major markets
- Detailed insights into market drivers, restraints, challenges, and investment prospects
- Competitive landscape overview highlighting strategies of leading industry players
- Data-driven recommendations to support market entry, expansion, and growth initiatives
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Table of Content
Chapter 1 Introduction
Chapter 2 Research Methodology
Chapter 3 Vitamin D Testing Market Dynamics
Chapter 4 Impact Analysis (COVID-19, Ukraine- Russia war, Ongoing Recession on Major Economies)
Chapter 5 Value Chain Analysis
Chapter 6 Porter’s 5 forces model
Chapter 7 PEST Analysis
Chapter 8 Vitamin D Testing Market Segmentation, By Vitamin Type
Chapter 9 Vitamin D Testing Market Segmentation, By Application
Chapter 10 Vitamin D Testing Market Segmentation, By End-User
Chapter 11 Regional Analysis
Chapter 12 Company profile
Chapter 13 Competitive Landscape
Chapter 14 Use Case and Best Practices
Chapter 15 Conclusion
Continued…
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