VinFast – the new player in EV market, the compelling choice for new car consumers

Attractive offers, a growing retail network, and customer-centric policies have made VinFast a compelling choice for EV enthusiasts in the U.S. automotive market.

New-car shoppers in the U.S. are grappling with record-high costs, making vehicle ownership increasingly out of reach for many. Recent data from Edmunds shows that the average monthly payment for a new car has soared to $754, with nearly 19% of buyers committing to payments exceeding $1,000 – a staggering threshold. With traditional options becoming less affordable, consumers are forced to seek alternatives that offer better value without sacrificing quality or convenience.

In this challenging landscape, electric vehicles (EVs), with their lower operating and maintenance costs, present a compelling solution for consumers ready to embrace innovation and long-term savings. Among EV manufacturers, VinFast stands out by offering competitive leasing programs, wide range of vehicle choices, and customer-focused policies, making sustainable transportation more accessible than ever.

Versatile Product Offerings for Every Need

VinFast has aimed for its lineup catering to different types of EV users. From sleek electric SUVs like the VF 8 and VF 9 to the innovative DrgnFly electric bike, the company’s products are designed to suburban commuters, families, and eco-conscious consumers alike. Each model offers modern designs, advanced technology, and competitive pricing that appeal to both new and experienced EV enthusiasts.

For instance, the VF 8, with its spacious interior and a 402-hp electric engine, provides an affordable gateway to the EV market. Through VinFast affordable leasing deal for 24 months, anyone can have the VF 8 with a monthly payment as low as $279. Similarly, the 3-row, 7-seater VF 9—a full-size SUV with exceptional comfort and safety features—presents an ideal solution for large families, starting at just $599/month under the same terms.

Besides the SUVs, the DrgnFly electric bike highlights VinFast’s commitment to versatility. Being compact and efficient, DrgnFly is an excellent option for the young and stylish urban dwellers looking for an eco-friendly way to navigate congested streets.  

A Growing U.S. Presence

Establishing brand recognition and trust in a competitive market takes time, especially for a relatively new player like VinFast. However, such new brands have an opportunity to disrupt the market by addressing evolving consumer priorities. According to the Deloitte 2025 Global Automotive Consumer Study, 47% of U.S. survey participants stated they don’t prioritize whether their next vehicle is foreign or domestic. Instead, the top factors driving their choice of brand are product quality (58%), price (56%), and vehicle performance (51%).

VinFast is uniquely positioned to capitalize on this shift by offering a lineup that balances high-quality products with competitive pricing and strong performance. In addition, VinFast is making significant strides in expanding its presence across the United States. Starting with an extensive retail network in California, VinFast has partnered with dealerships in over 15 states, including major markets like Texas, Florida, and North Carolina.

This strategic expansion signifies VinFast’s commitment to accessibility. By focusing on regions with strong EV demand, the company ensures that its vehicles are accessible to a wide range of consumers. Customers can visit showrooms to explore their options, consult knowledgeable representatives, and test drive the vehicles.

Furthermore, with the reliable aftersale service network VinFast is building, it brings a peace of mind to the new EV owners who may feel hesitant about transitioning from traditional gas-powered cars. “VinFast service is still the best compared to many other brands I have experienced in the past,” said Kevin Pham, a VF 8 owner, who also rated the company’s hotline and phone support a perfect 10 out of 10.

Customer-Centric Policies and Nationwide Charging Network

VinFast has developed policies prioritizing customer satisfaction and confidence in their cars such as the industry-leading warranty of 10-year, unlimited-mileage for the powertrain and 125,000 miles on its new vehicles.

Besides, with the easy access to a nationwide charging network. VinFast resolves consumer’s range anxiety by ensuring access to over 140,000 charging stations across North America, accessible via its intuitive mobile app. The app centralizes essential ownership tools, offering real-time updates on charging, maintenance, and payments, while also helping users plan trips efficiently. 

According to Lan-anh Nguyen, a VinFast owner and a medical assistant in the U.S., the VF 8’s combination of affordability, technology, and comfort makes it a compelling option. She stated, “This is a very nice model. I loved it at first sight.”