Sleep Tourism Market is to grow at a 8.2%CAGR, with the United States leading the market through 2032

The Sleep Tourism Market  (BPO) will reach USD 142.22 Billion by 2032. The Sleep Tourism Market is driven by a rise in wellness tourism and luxury and niche experiences.

Sleep Tourism Market to Hit USD 142.22 Bn by 2032         

The Sleep Tourism Market was USD 75.71 Bn in 2024 and is expected to expand at a CAGR of 8.2% from 2024 to 2032, reaching USD 38.64 Bn by 2032. Hilton’s survey of over 10,000 travelers across nine nations revealed that the primary motivation for travel in 2024 is to “rest and recharge”. About 27% of respondents value staying with the brands known for consistently comfortable mattresses. ​According to a Hilton survey, 63% of travelers say they sleep better alone, and 37% of travelers prefer to sleep in separate beds while traveling. Waldorf Astoria Los Cabos Pedregal, a Mexican resort, provides tranquil settings, opulent bedding, private plunge pools, and customized in-room routines targeted at improving sleep quality, making it a prime example of the sleep tourism concept.

As people’s concerns about sleep deprivation grow worldwide, they look for ways to enhance their quality of sleep, which has resulted in the growth of sleep tourism. Wellness tourism, which encompasses pursuits that enhance individual well-being, has emerged as a significant trend. As part of wellness packages, several hotels and resorts are providing sleep-enhancing treatments, including aromatherapy, sound therapy, personalized bed settings, and other sleep-optimization methods. The rise of the sleep tourism industry can be attributed to the growing accessibility and utilization of sleep-related technology, including wearable sleep trackers, sleep applications, and specialist sleep equipment. High-end resorts provide personalized sleep experiences, which include specially designed mattresses, noise-cancelling devices, and carefully planned sleeping spaces. As sleep tourism packages are shared on social media, more individuals become aware of the availability of holiday choices that prioritize sleep. In the United States, the Carillon Miami Wellness Resort provides a Bryte bed, an AI-assisted mattress worth about $6,300, in each of its 150 rooms.

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Sleep Tourism Market Segmentation

By Accommodation Type: Luxury Hotels are expected to account for 33.7% of the sleep tourism market in 2025 due to rising demand for upscale facilities and individualized care. Boutique Hotels offers cozy, stylish, and individually designed spaces such as Adjustable mattresses, hypoallergenic pillows, and organic linens. Resorts are a major player in the sleep tourism industry, frequently providing all-inclusive wellness packages that incorporate sleep-related therapies. 

By Activity/Experience: One of the biggest and most important market segments for sleep tourism is wellness. Wellness retreats and resorts combine sleep with mental and physical well-being. Meditation, increasing awareness of mental health, stress management, and mindfulness techniques, particularly the pandemic’s emphasis on rest and self-care. Holistic experiences like Aromatherapy, Acupuncture and acupressure treatments, and Chiropractic care or reiki sessions are gaining traction.

By Purpose of Visit: Medical/Therapeutic therapies include behavioural therapy, light treatment, sleep studies, and breathing techniques that focus on the underlying causes of sleep disorders. The leisure segment often includes meditation, yoga, massage, and aromatherapy designed to enhance sleep. Educational segment providing information on how to improve the quality of sleep through dietary, behavioural, exercise, and environmental changes.

Sleep Tourism Market Regional Analysis

United States: The US sleep tourism market is projected to grow at a CAGR of 8% from 2024 to 2032 and is projected to grow to over $400 billion by 2032. The United States dominated the sleep tourism business in North America, which made up 35.1% of the worldwide market. The US is projected to make up about 75% of the sleep tourism market in North America. Luxury retreats, such as Sensei Lanai in Hawaii, offer customized sleep regimens with expert guidance while urban hotels like Smyth Tribeca in New York provide facilities geared toward relaxation.

Germany: The German sleep tourism market is valued at 496.1 million in 2024, with a CAGR of 1.9% from 2024 to 2032. Schlosshotel Fiss is a luxurious five-star wellness hotel located in the Austrian Alps near the German border. Schlosshotel Fiss provides customized sleep vacations that incorporate the resort’s sleep treatments like Aromatherapy, Sound Therapy, and Sleep-Focused Massages & Treatments. A popular location for health and sleep tourism is the Alps area, which includes nations like Germany, Austria, and Switzerland.

China: The sleep tourism market in China reached about $68.3 billion, reflecting an 8.6 % year-on-year increase. The global wellness sector has grown to $4.9 trillion, with China accounting for a sizable portion of this expansion. Mandarin Oriental Hotel Group, Hyatt Hotels Corporation, InterContinental Hotels Group (IHG), The Peninsula Hotels, Four Seasons Hotels and Resorts, Banyan Tree Hotels & Resorts, and The Ritz-Carlton, Shanghai are the key players that dominate the Chinese sleep tourism market.

Sleep Tourism Market Competitive Landscape

Mandarin Oriental Hotel Group: In December 2024, A management contract was signed with Mandarin Oriental to operate the Hotel Lutetia in Paris. In February 2025, the 54-key Mandarin Oriental Residences in Beverly Hills, California, which was the first residential-only Mandarin Oriental building on the West Coast of the United States, was acquired by Centurion Real Estate Partners. “ 

Hyatt Hotels Corporation: In February 2025, Hyatt agreed to acquire Playa Hotels & Resorts for approximately $2.6 billion, including $900 million in debt. In June 2024, to increase its footprint in Europe, Hyatt acquired the German lifestyle brand “me and all hotels

Four Seasons Hotels & Resorts: In November 2022, Host Hotels & Resorts acquired an interest in this 125-room opulent resort located in Jackson Hole, Wyoming, for approximately $315 million in cash. In December 2022, Braemar Hotels & Resorts successfully acquired this upscale resort with 210 rooms located in North Scottsdale, Arizona, for $267.8 million.

Recent Developments:

• Hilton has installed the Calm app in a few rooms to encourage rest. To provide the best possible sleep surroundings, features like blackout curtains, circadian lighting, and sophisticated climate control systems are being used.
• Properties like Waldorf Astoria Los Cabos Pedregal in Mexico provide programs that encourage healthy sleep by combining journaling, yoga, and sound baths. “

Conclusion

• Hotel rooms and wellness resorts are initiating to integrate smart technology like sleep trackers, sleep-enhancing mattresses, and sleep monitoring applications so that guests may maximize their quality of sleep while visiting.” 

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