Psyop and Temple Cachè Get Surreal With Experimental New Snoop Dogg Music Video, “Last Dance With Mary Jane”

Los Angeles, CA – April 21st, 2025 – Qwoted Newswire – Blending handcrafted art and generative AI technology, Psyop announces the 4/20 debut of a wildly surrealistic music video for Snoop Dogg’s single, “Last Dance with Mary Jane,” based on the song by Tom Petty. The project was brought to life in collaboration with Psyop’s studio partner Temple Caché, director Dave Meyers, Dr. Dre and Death Row Records. See the full video here.

The music video offers a new leap in visual storytelling as a mind-bending adventure and a powerful social statement. The video features Snoop Dogg and guest artist Jelly Roll, along with a number of screen cameos by B-Real, Method Man, Redman and Wiz Khalifa, and by iconic figures Bob Marley, Tupac Shakur and Tom Petty.

“Last Dance with Mary Jane” is Snoop Dogg’s cover of the 1993 song “Mary Jane’s Last Dance” by Tom Petty and the Heartbreakers. It was released on Snoop’s album Missionary last December through Death Row Records, Aftermath Entertainment and Interscope Records. Produced by Dr. Dre, the track incorporates Petty’s vocals and harmonica by permission of his family and with Petty’s own enthusiastic endorsement to sample the song before his passing in 2017.

Meyers took the project to Psyop, who partnered with their newly rostered creative studio Temple Caché. “We immediately knew this was going to be something special – ambitious, experimental, and unlike anything seen before in a music video or otherwise,” said Temple Caché co-founder and director Marion Castéra. Together with her partner Kelzang Ravach, they worked closely with Psyop and its team, led by EP and producer Joe Maggiore.

The semi-autobiographical story, centered on Snoop Dogg’s lifelong relationship with cannabis, is an exploration of personal choice, social injustice, racial disparities, as well as the struggles of growing up in America’s inner cities. The story follows Snoop as he flies into a surreal world and experiences growing up again, recapturing his different looks throughout his life and career, before ending the video back in the doctor’s office with a blunt decision.

“While the project was ambitious, it was a collaboration like no other. Being able to partner with Dre, Snoop and Dave to create a visual style that hasn’t been done is exactly the type of project we live for at Psyop,” said producer Joe Maggiore, who praised the extended team of 30+ artists and animators for “pushing all creative and technical boundaries to bring this vision to life.”

Production began with an exploratory phase to define the exact look and feel, before a live-action, green-screen shoot with Snoop, Dre and Jelly Roll took place in December. From the start, the production team knew they didn’t want a music video that relied solely on any single technique. With this goal in mind, they worked to blend live action, AI, and a wide range of handcrafted animation styles – 2D, 3D, collage and motion design.

Proprietary AI software developed by Temple Caché, along with other AI programs, were used to ideate characters and shape dreamlike landscapes, yet none of the scenes were totally AI-generated. ”Storytelling requires nuance, from facial expressions to body movements, and AI has yet to master nuance. To achieve subtle details and ensure consistency across shots, each frame was touched by human artists – reanimated, composited and layered manually,” said Psyop’s Head of Studio Partnerships Andrew Linsk.

“This mix of new technology and traditional craftsmanship became the essence of the video’s identity,” explained Temple Caché co-founder and director Kelzang Ravach. “The process was a deep dive into experimentation. We had to tinker constantly with the surreal aesthetic to achieve the right visual identity, making sure it felt handcrafted and authentic to ensure the story remained clear and cohesive.”

Spotlighting the studio’s drive to evolve into new media techniques, Psyop managing partner Matt Hunnicutt stated, “At its core, this film is about great storytelling – but shaping that vision through innovative craft and exciting new artistic mediums elevates the experience. We applaud Dave and all of the collaborators for empowering the teams to experiment and push into the unknown.”

About Psyop

For 25 years Psyop has continued to revolutionize the industry through exceptional artistry and groundbreaking work. Thanks to their unwavering passion for creative, Psyop attracts and inspires the best talent from all over the globe, working seamlessly across teams, time zones, disciplines and technologies to craft timeless stories and meaningful design for all platforms and mediums. Psyop directors and creative partner studios are based in New York, Los Angeles, Mexico City, London, Berlin, Paris, Copenhagen, Madrid, São Paulo, Buenos Aires, and Tokyo. Inspired by the impossible and driven to endlessly reinvent, Psyop continues to transcend the conventions of visual storytelling across all mediums. Visit psyop.com.

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