With social media images on perpetual display and the ever-present camera phone, health and wellness is moving ever closer to center stage and the personal training industry has seen unprecedented growth. With people becoming more conscious about their fitness, the demand for personalized fitness guidance and support has surged, leading to the rapid expansion of the global personal training market.
Recent market reports reveal that the personal training market size reached a staggering USD 91.4 billion in 2021, with a projected growth to USD 125.8 billion by 2027. At the helm of this fitness revolution is the United States, boasting a dominant market value of over USD 30 billion.
With over two decades of experience in this growing industry, SKfit founder and certified personal trainer, Sly King is focused on providing one-on-one personal training in a private setting. Driven by a commitment to excellence, SKfit continues to empower individuals to embrace healthier, happier, and more fulfilling lives, setting new benchmarks in the realm of personal training and leaving an indelible mark on the global fitness industry.
SUSTAINABLE. MEASURABLE. ATTAINABLE. REALISTIC. TIME-BASED.
The Personal Touch
SKfit is a personalized Private Training Studio that offers clients private personal training, small group classes, stretch therapy, and in house supplements. Operated by NASM, CPT, FNS, CES, and PES certified creator Sly King, the brand’s success can be attributed to the personal touch they bring to each client.
SKfit caters to those who seek an alternative to the crowded and impersonal atmosphere of typical membership gyms. Their clientele ranges from individuals in their 20s to those in their 60s and 70s, highlighting the diverse age group that is drawn to the personalized approach.
Signing Up
When a client joins SKfit, they begin with a free consultation where their goals, needs, and wants are carefully assessed. King’s team conducts a comprehensive evaluation to understand the client’s current fitness level, identify any muscle imbalances, and determine overactive and underactive muscles. This information forms the foundation of a personalized plan that aligns with the client’s aspirations, creating a roadmap to success.
The personalized fitness journey at SKfit offers various packages, ranging from five-session packs to comprehensive 30-session packages. Additionally, they conduct a weekly class, bringing clients together for an inclusive fitness experience. The Winston Salem location also has a certified fitness nutritional specialist supplying valuable dietary advice. Clients are also provided with the SKfit foods book, ensuring they have access to wholesome and nutritious food options.
MOTIVATE. SUPPORT. ELEVATE.
Tracing the reasons that people are drawn to fitness may not be so easy, but SKfit has employed 3 core tenets for client retention as they move toward their fitness goals.
MOTIVATE: Elevate Your Workouts and Accountability
One of the primary reasons to opt for a personal trainer is the motivation they provide. Personal trainers have the expertise to design tailored workout plans that align with your specific fitness objectives. Whether you want to lose weight, build muscle, improve endurance, or simply lead a healthier lifestyle, a personal trainer can curate a regimen that suits your needs. Moreover, they act as a consistent source of encouragement, pushing you to surpass your limits and stay committed to your health and fitness goals.
SUPPORT: Beyond the Gym
Personal training extends beyond the gym’s walls, at SKfit, National Academy of Sports Medicine (NASM) certified trainers offer support that encompasses various aspects of your life. Apart from the customized workout plans, they provide guidance on nutrition and supplements, ensuring a holistic approach to your well-being. Supporting you both inside and outside the gym, they aim to make fitness an integral part of your lifestyle.
ELEVATE: Empowering a Lifetime of Wellness
The impact of personal training goes beyond the duration of your sessions. An experienced personal trainer ensures that you gain the necessary knowledge and tools to continue your fitness journey even after your time with them comes to an end. Empowered with newfound fitness expertise and confidence, you’ll be equipped to maintain a healthy lifestyle independently, elevating your overall well-being for the long haul.
Continued Growth and Expansion
With its mission to empower clients through personalized fitness solutions, SKfit’s journey is far from over. In 2024, the franchise is all set to open its third location in New Jersey, a testament to its growing popularity and impact. SKfit is also poised to launch its supplement line and new merchandise, solidifying its commitment to offering the best resources to clients on their fitness journey.
For those seeking to embark on a fitness transformation that is tailor-made for their needs, SKfit provides an oasis of motivation, support, and empowerment. As Sly King aptly puts it, “Entrepreneurship is living a few years of your life like most people won’t so you can spend the rest of your life like most people can’t.” With SKfit, clients discover the power of personalized fitness, setting them on a path to a healthier, happier, and more fulfilling life.
So, if you’re ready to elevate your fitness goals and experience the difference that personal training can make, visit the website to sign up.
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