Hibu Takes Digital Marketing Off Small-Business Plates: Why Owners Are Switching

By 2030, businesses worldwide will pour $1.1 trillion into digital advertising. Why? Because in our screen-first world, small businesses face a simple truth: You’re either online or unseen. While old-school marketing tools like brochures and billboards haven’t lost their charm, the online world opens doors that traditional methods simply can’t. Hibu can bridge that gap.

It’s a world where a local coffee shop can reach customers across town before they’ve had their morning brew, and a boutique can showcase its latest collection to thousands without printing a single catalog. This isn’t just an opportunity for modern businesses; it’s a necessity they can’t afford to ignore.

Before stepping foot in any store, 83% of shoppers are pulling out their phones or opening their laptops to do their homework, according to Klarna’s research. This digital-first approach to shopping means businesses without a robust online presence miss out on a crucial touchpoint with potential customers, because companies that take the time to build out their complete profile on search engines and Google Maps are already building trust.

Enterprises working with integrated marketing solutions providers like Hibu are 2.7 times more likely to win consumer confidence than those who don’t. It’s simple: When customers can find you online, learn about your business, and see what others say, they’re already halfway through your door.

Why Small Businesses Can’t Afford To Ignore Online Marketing

When your pipes burst at midnight, or your car breaks down on Sunday, you need reliable local services — and you need them fast. That’s why Hibu specializes in putting essential service providers at your fingertips. Through sophisticated website development, strategic search optimization, and targeted social marketing, the agency ensures these vital local businesses are visible exactly when and where they’re needed most.

The advantages of digital marketing extend far beyond mere visibility. Digital marketing hands small businesses powerful tools that traditional advertising could only dream of. Smart targeting turns every marketing dollar into a precision instrument. Your ads find the exact customers you want, whether they’re night owls shopping at 3 a.m. or early birds catching their morning news feed.

Numbers tell the real story of digital marketing. Every click, share, and purchase leaves a trail of valuable data. Business owners watching their dashboards can see precisely what works and what doesn’t in real time. Through Hibu’s integrated approach, campaigns transform static messages into living strategies, shifting and improving with each customer interaction.

The digital revolution has transformed how businesses connect with customers. Social media has turned the traditional customer service desk into a dynamic conversation hub. A customer’s question at breakfast can have a solution by lunch, and a concern raised on Monday can become a service improvement by Wednesday. These instant interactions, expertly managed through Hibu’s 360-degree digital hub, don’t just solve problems — they build relationships that keep customers coming back for more.

Brad Wegmann, CCO: ‘At Hibu, Transparency Equals Trust’

Small businesses are the heartbeat of the American economy, creating 1.5 million new jobs every year and driving 44% of all U.S. economic activity. Yet beneath these impressive numbers lies a stark reality: Half of these entrepreneurial ventures fail after their first year. In today’s connected world, a strong digital presence isn’t a luxury, it’s a lifeline.

Innovative businesses are partnering with proven experts like Hibu to make each digital dollar work harder. Through its comprehensive approach, the agency helps companies master the essentials: search engine optimization that puts you where customers are looking, social media that turns conversations into conversions, and targeted advertising that delivers your message to the right eyes at the right time.

In this digital-first economy, over 70,000 U.S. businesses have discovered that success is about more than just being online. It’s about having Hibu’s expertise to make these powerful tools work effectively for your growth.

Brad Wegmann, Hibu’s chief commercial officer, explained that what makes the agency different is its combination of experience, knowledge, data, advanced proprietary platform, and one-on-one direct service model. “We have been doing digital marketing campaigns since 2006,” he stated. “In that time, we launched hundreds of thousands of campaigns that allowed us to amass an immense amount of data that we can use within our platform to provide the best outcomes for small businesses.”

Wegmann continued, “The No. 1 way we support our clients is by providing measurable and positive [return on investment] results for our clients while saving time and money. We believe at Hibu that transparency equals trust.”

Success in digital marketing demands both insight and oversight. That’s why the agency puts the power of data directly in their clients’ hands with 24/7 access to a comprehensive dashboard, where every aspect of a marketing campaign comes to life through real-time statistics and actionable insights.

“We deliver better results by having a complete and diversified digital marketing program that allows small businesses to be found everywhere that consumers are searching and engaging. We are always optimizing and always monitoring your campaign so you get the best return at all times,” explained Wegmann.

Success in digital marketing goes beyond immediate results, focusing on building lasting partnerships that drive sustained growth. “We believe in having a client for life by providing a great experience every step of the way. We want to provide great value, great service, and a great measurable return on marketing investment,” Wegmann said.

Hibu won the 2024 Microsoft Advertising Channel Partner of the Year award. The announcement, during Microsoft’s ninth annual Partner Awards ceremony in New York City, showcased its leadership in delivering results-driven digital marketing solutions. The agency’s excellence in digital marketing was further highlighted by its finalist positions in two additional awards categories, Excellence in Growth and Omnichannel Excellence, cementing its status as a leading force in digital marketing innovation.

Nick Hopkins, chief product officer, stated, “We’re extremely proud to receive this award. Being named the 2024 Microsoft Advertising Channel Partner of the Year recognizes the great work from everyone here at Hibu in expanding our partnership with Microsoft and our commitment to our clients’ success.”