By Challenging the industry’s old playbook to change the conversation — from fear and formulas to confidence and clarity.
Dallas, Texas – April 2nd, 2025 – Qwoted Newswire – Certified Financial Planner
and author Melissa Cox today announced the launch of her new firm, Future-Focused Wealth, alongside the release of her debut book, Future-Focused Wealth: How to Build Financial Freedom at Your Own Pace. Built under the values-driven umbrella of Van Clemens Financial, Melissa’s new firm and book share one mission — to put people, not products, at the heart of financial planning.
For years, personal finance has been dominated by product-pushing, fear-based tactics, and one-size-fits-all advice. Cox is leading a movement to replace that narrative with a more personal, compassionate, and empowering approach. According to a 2024 CNBC study, 73% of Americans feel anxious about money, particularly women and younger generations. Future-Focused Wealth helps clients move beyond financial anxiety by offering practical strategies and emotional clarity — without shame or pressure.
“This isn’t just about numbers,” says Cox. “People don’t lie awake at night worrying about their asset allocation. They’re worrying about their kids, their aging parents, or wondering if they’ll be okay. The numbers are the easy part, it’s the emotions and life decisions that are hard. I want to help people with both.”
Quick Summary
- Future-Focused Wealth is both a book and a firm, redefining personal finance through a judgment-free, values-first lens.
• The firm operates under Van Clemens Financial, a respected independent firm founded in 1975, known for putting human value at the center of financial decisions.
• The book blends personal storytelling with practical, step-by-step strategies to help readers find confidence, clarity, and peace of mind … not just portfolio performance.
About the Book
Future-Focused Wealth: How to Build Financial Freedom at Your Own Pace isn’t just another “how to get rich” book. It’s for real people, especially those who feel behind, overwhelmed, or ignored by traditional financial advice. Cox shares her personal story from chaos to clarity and helps readers navigate major life transitions like caregiving, career changes, or retirement with confidence.
“This is about more than money. It’s about building a life where you’re no longer afraid to check your bank account,” says Cox.
About the Firm
Future-Focused Wealth brings the book’s mission to life, offering one-on-one financial planning that serves people, not products. Melissa focuses on helping women, families, and individuals create plans that reflect who they are, not just what they earn.
“We believe in human value, not net worth,” adds Cox. “Our goal isn’t just to manage money. It’s to help people take ownership of it without shame.”
About Future-Focused Wealth
Future-Focused Wealth, founded by Certified Financial Planner Melissa Cox, is a Dallas-based financial planning firm specializing in helping clients align their money with their values. Operating under the umbrella of Van Clemens Inc., the firm is dedicated to offering human-first, judgment-free financial planning for women, families, and individuals. Future-Focused Wealth helps clients build financial systems that prioritize clarity, confidence, and personal empowerment.
About Van Clemens Inc.
Van Clemens Financial is a privately held financial services firm based in Minneapolis, MN, offering custom investment strategies, wealth management, tax planning, and insurance services since 1975. The firm is known for its independent, client-centered approach, serving individuals and families with dignity, transparency, and personalized care. Van Clemens Financial is a member of FINRA and SIPC, with advisory services provided through Van Clemens Wealth Management, an SEC-registered investment adviser.
Social Links
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Media Contact
Full Name: Melissa Cox
Title: Certified Financial Planner
Company Name: Future-Focused Wealth
Email: [email protected]
Phone Number: 972-707-1731
Website: www.futurefocusedwealth.com
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