Deep Understanding of Cultural Mutual Trust , and Consolidate the Foundation of Transnational Team

China, 3rd Mar 2025 – Transnational teamwork has become the norm in today’s global business environment. Because it involves members from different countries, cultural backgrounds and languages, to work together to achieve specific goals, it requires a set of key rules and strategies to overcome challenges such as cultural differences. Chen Moll who is a general manager of sales department of Microsoft (China) Co., LTD., has rich experience in multinational team management. She maintains that cultural sensitivity and respect are the cornerstone of transnational teamwork, and adopts corresponding strategies to address specific challenges to ensure the smooth progress of transnational teamwork to achieve common goals. On the basis of team cooperation, early she had broken the era India market Nokia mobile phone sales record, and now she is for the first time to import Microsoft’s artificial intelligence SaaS application Copilot (M365 Copilot) AGI (generative AI) technology solutions to Chinese enterprises, and to lead the productivity platform security concept implementation and implementation.

She Helped Nokia to Launch New Products and Marketing, and Expand the Brand Effect

Chen Moll who graduated from the University of Stirling in the UK in 2000, had worked for Siemens BenQ, Germany and Nokia in Brazil for many years. She has not only accumulated rich experience in international marketing and business management, but also learned how to empower business innovation in the process of getting familiar with the local culture and law. During her work in mobile phone marketing at Siemens BenQ, she dealt with different teams across the world, and had a comprehensive understanding and control of every step of product conception, design and after-sales service, laying a solid foundation for future career development.

As a senior product manager in Germany and Brazil Nokia, products and markets remained the focus. During this period, she led a number of multinational teams to successfully launch a Supernova mobile phone product aimed at Indian and Latin American consumers, which not only established the brand effect of Nokia in India and Latin America, but also set the annual record of Nokia mobile phone sales in the Indian market.

Recall this journey of the heart, and Chen Moll has been filled with emotion. In her opinion, before a new product launches, it must be a lot of consumer market research work to do. Before opening up the Indian and Latin American markets, she and her team first conducted extensive market research on the corresponding consumer groups, group characteristics, product highlights and price positioning of the products, and truly achieved accurate docking with the market. At the same time, she also focused on research and development, before the development plan start considering the cultural characteristics, laws, regulations, policies, and then active and local marketing team communication, such as doing new products from packaging, instructions, product design, color selection to impress and conquer consumers.

At the same time, as an executive of multinational enterprises, Chen Moll believes that more need to have a global marketing strategy vision. In her view, each regional market has a unique media channel to impress target consumers. Whether TV advertising, or radio, newspaper media, spokesperson or new media, it has its own target audience, plus to consider cost input, so how to adjust measures to local conditions to choose the best media channels, and then with the best cost touched the most widely target consumer groups, and get the biggest profit returns, it requires practitioners through long-term learning, thinking, summary and experience to really form their own ideas and methodology.

She Had Designed Multinational Team Management Solutions to Ensure Accurate and Efficient Collaborative Work

Working in a multinational enterprise, she naturally gaines a lot from the exchange and cooperation with various elites, but at the same time she also has to face a series of pressure and difficulties brought by cooperating with multinational teams. During her work at Nokia, Chen Moll undertook product and marketing projects that gathered combat teams from different countries such as Germany, China, India and Latin America. She not only completely overcame the coordination problems, but also skillfully integrated each teams to ensure accurate and efficient work.

In her long-term work, Chen Moll has found that the teams in different countries and regions have their own cultural atmosphere and KPIs, so they cannot be generalized. Take the German engineer team as an example. They aim to make the best products, so they require perfection in all aspects of parts and components, which forms a certain conflict with the market goal of the product. Since this phone corresponds to the young consumer group, the product is mainly light and short, and the price is appropriate, which makes it a big problem to balance the product design requirements of the British designer team and the requirements of the German engineer team on product parameters. As the project leader, Chen Moll first respects their respective team culture and beliefs, then puts the final results and goals of cooperation on the table, and persuades each team to make choices and decisions that balance the overall situation around the final goal with reasonable and simple analysis.

In the process of fighting side by side with multinational teams, any cultural and verbal misjudgment and error will affect the progress of the work, for which Chen Moll pays special attention to details. Mention of the Spanish engineers, and Chen Moll is gushing up. One day, a Spanish engineer joined the team she manages. In order to help the new person integrate into the product team as soon as possible, Chen Moll specially made a product project management plan for the new members alone, and told everyone that they need to give more help to the Spanish colleague. However, Chen Moll’s enthusiasm and consideration have brought in the engineer’s anger. It turned out that the Spanish have a strong national pride, so they think that Chen Moll’s enthusiasm to help is a sign of compassion, and she has a sense of personal honor, and do not want to receive special care like the weak, but want to be treated equally, and she believes that she can make the same contribution as other colleagues. Although this is a small misunderstanding caused by cultural differences, Chen Moll still attaches great importance to it and volunteered to admit her cultural mistakes to her. Since then, when cooperating with teams from different regions and ethnic groups, Chen Moll will do her homework in advance, and ask and master the cultural sensitive points of the other side in advance, so as to really fight together with cultural identity, and the coordination effect of the team is also commendable.

In 2024, Chen Moll that is as the SaaS application expert of Microsoft AI , was invited to attend the Red shirt Capital AI LLM and SaaS Innovation event. At the same time, as the general manager of sales of the modern office professional technical solutions department of Microsoft (China) Co., LTD., she will naturally assume more business responsibilities, but also face more new challenges and opportunities. In more countries such as China in the process of promoting modern office professional technology, Chen Moll believes that she should not only to professional power more enterprise customer win-win cooperation, but also more in continuous learning and accumulation, and firmly grasp the industry development trend, and accurate knead various talent elite with the force of synergy for the enterprise and society to create greater value.

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