By BULLZ, the web3 social app, is thrilled to announce its partnership with web3 accelerator, Agartha. This community partnership will connect BULLZ’s powerful pool of web3 content creators with Agartha’s portfolio of web3 projects, to bring greater awareness, education and adoption to the web3 space.
With an estimated market size of more than $100 billion (Forbes), and a staggering 200 million people now identifying as creators or individuals using their skills to monetize audiences (Linktree), the creator economy has become an immensely profitable and powerful brand marketing machine. Over the next three years more than 86% of marketers are expected to harness the creator economy (Digiday) to tap into creator communities, in order to educate and engage through more authentic and organic-natured content. As a result, platforms that aid creators in monetizing their content are becoming increasingly popular – and this is especially true for video-based platforms, with the format generating 1200x more social shares than text and images combined (Tribe).
BULLZ, with its exclusive video focus and creator rewards, brings the full marketing force of the creator economy to web3. Since its launch at the end of 2021 the BULLZ platform has generated more than 80,000 videos giving exposure to web3, blockchain, NFTs, DeFi and DAO projects, with 11,000 videos created in the last month alone.
By offering a platform where creators can monetize their content about web3 projects, BULLZ not only provides a space for web3 creators to thrive, but also helps brands utilize those videos for marketing campaigns. BULLZ rewards creators daily based on the engagement their content receives and a trusted peer-reviewed rating system. The “create-to-earn” functionality, powered by the WOM Protocol, rewards creators for content that is beneficial to brands. Additionally, BULLZ gives creators access to targeted marketing campaigns from web3 projects, for direct rewards.
The BULLZ Campaign Manager lets brands launch campaigns in less than 5 minutes by specifying the type of content they require. These campaigns are then displayed within the app for creators to view and explore. Creators decide to join a campaign and submit a video. In addition, they can share the content on social media platforms, such as Twitter or YouTube.
The Agartha organization consists of three main divisions: Agartha Labs, Agartha Academy, and Agartha Market. Agartha Labs is an incubation platform focused on developing projects using web3 tools, from business planning to crowdfunding. User case projects include The Swiss Language Academy, the first language school to be launched into the metaverse, and web3supply, a referencing library providing crypto tools and resources. More projects are always in development and will be launch on 2023. Agartha Academy provides education on both traditional markets and the latest web3 opportunities. Agartha Market operates as an exchange platform for the buying and selling of web3 products and real products of projects incubated.
The BULLZ Campaign Manager provides Agartha’s network with a valuable opportunity to tap into the thriving creator economy on BULLZ, fueling community-driven marketing efforts.
Arnaud Depres, Co-Founder of Agartha said: “At Agartha, we believe in democratizing access to web3 technology and incubating projects that have the potential to shape the future. We’re thrilled to see platforms like BULLZ supporting these efforts by encouraging content production and community participation in marketing. Together, we can drive the widespread adoption of web3.”
Melanie Mohr, CEO & Founder of BULLZ said: “Web3 adoption needs education and understanding. Content creators have the power to unlock this messaging gap by captivating larger audiences through engaging storytelling. We’re excited to join forces with Agartha and bring our creative community together with more web3 projects to help educate and spread awareness for user adoption.”
About the WOM Protocol
WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by dozens of seasoned investors from around the globe. For more info about WOM : https://womprotocol.io
About BULLZ
BULLZ is a dedicated app for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts and can get rewarded for sharing their own videos about the projects and companies they love. With the “create to earn” model, users are rewarded with WOM Tokens for their recommendations directly within the app. For more information about BULLZ : https://bullz.com
About Agartha
Agartha is a Swiss organization of Web3 experts, providing development solutions for both individuals and businesses. This includes: Agartha Labs, an incubation platform for projects using web3, Agartha Academy, educational training for web3 opportunities, and Agartha Market, an exchange platform for buying and selling web3 products and real products of projects incubated. Learn more about Agatha : https://agartha.ch
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