Brera Holdings Adds Italian Luxury Lifestyle Icon, Massimo Ferragamo, to Its All-Star Advisory Board

DENVER, Colorado — March 6, 2024 — Brera Holdings (NASDAQ:BREA) stated, this morning, that the Company added Massimo Ferragamo, Chairman of Ferragamo USA, Inc., to its newly formed top-tier Advisory Board, as the world’s first publicly-traded multi-club ownership (“MCO”) company in global football (American soccer).

Ferragamo joins Alan Rothenberg, Major League Soccer Founder and World Cup Director, Sports Business Leaders, Paul Tosetti and Marshall Geller, and Football Icon, Giuseppe Rossi.

“In addition to leading one of the most famous global luxury fashion houses, with his family, Massimo Ferragamo’s name is synonymous with elevated lifestyle, so his valued perspective is the perfect addition to our all-star Advisory Board. We were diligent in working to ensure that Brera’s Advisory Board will provide visionary leadership, as we continue to drive our MCO strategy forward,” stated Christopher Paul Gardner, Brera’s Director and Compensation Committee Chairman.

In addition to leading Ferragamo USA, since 2000, after serving as that company’s President since 1985, Ferragamo is also Vice President of the Lungarno Hotel Group and Executive Vice President of the Ferragamo Foundation. Other current and former directorships and associations include: director of Ferragamo Finanziaria S.p.A.; Board of Directors member for Yum! Brands, Inc.; multiple Philip Morris International, Inc. Board Committees; Board Member of The American-Italian Cancer Foundation; Board of Directors member for Birks Group, Inc; and Board of Directors member for Mayor’s Jewelers, Inc.

“We are truly blessed to strengthen an already amazing Advisory Board and are pleased to welcome Massimo, Alan, Paul, Marshall, and Giuseppe to Brera’s Advisory Board at this exciting time. Each member will bring their diverse expertise, unique background, and professional experience. I am looking forward to receiving their valuable counsel and honored that they chose to join the Brera team,” said Pierre Galoppi, Brera’s Chief Executive Officer.

Ferragamo was instrumental in introducing Giuseppe Rossi, former Florentine football icon, to also become a member of the Brera Advisory Board. Rossi and the other board members’ biographies are as follows;

Alan Rothenberg could rightly be referred to as the “father of football (soccer)” in the United States, and is the namesake of the Alan I. Rothenberg Trophy, which was awarded annually to the winner of the MLS Cup from 1996 to 2007. Rothenberg was president of U.S. Soccer, the governing body of American soccer during the 1990s and oversaw both the 1994 FIFA World Cup in the United States and the establishment of Major League Soccer  (“MLS”) in 1996.  He was chairman of the 1999 Women’s World Cup and instrumental in the awarding of the 2026 FIFA World Cup to the U.S., Canada, and Mexico.  Rothenberg is a recipient of the FIFA Order of Merit.  In addition to his achievements in soccer, he was responsible for moving the NBA’s San Diego Clippers to Los Angeles, founded Premier Partnerships as a leading sports sponsorship agency with Randy Bernstein before selling it to Playfly Sports, and founded and serves as chairman of Los Angeles-based 1st Century Bank.

Paul Tosetti is described by American Chambers as a “legend” and a “phenomenal lawyer” for his extensive experience representing clients in complex M&A transactions, hostile takeovers, and private equity. He was a partner in the Los Angeles office of Latham & Watkins and Co-Chair of the firm’s Global Mergers & Acquisitions Practice where he worked for Alan Rothenberg in connection with the 1994 World Cup, and where one of his notable former colleagues was Ivan Gazidis, who went on to become CEO of Arsenal F.C. and AC Milan.  Tosetti represented Allergan, Inc. in its response to the US$53 billion attempted hostile takeover effort by Valeant Pharmaceuticals (and the associated proxy contest led by Pershing Square and Bill Ackman) and the subsequent sale of Allergan to Actavis plc in a US$73 billion transaction.

Giuseppe Rossi is an American-born soccer star with Italian immigrant parents whose career started at Manchester United where he debuted at 17 years old and scored in his Premiership debut. He later transferred to Spain’s Villarreal FC and became the highest goal scorer in club history after five years with the team scoring 82 goals in 192 games. Rossi went on to play for Fiorentina in Italy’s Serie A for three years and is considered a legend at the club. He finished his career with 143 goals in 397 games played.  Rossi also played for the Italian national team, where he was the top scorer in the 2008 Summer Olympics.  He retired in 2023 and founded and operates the Giuseppe Rossi Academy and soccer camp in New Jersey, in addition to other businesses.

Marshall Geller is a former Senior Managing Director for Bear, Stearns & Company, with oversight of all operations in Los Angeles, San Francisco, Chicago, Hong Kong and the Far East. He founded private equity fund St. Cloud Capital and is an active investor in growth companies through SCF Investments.  Geller was the owner of the trailblazing San Francisco women’s professional basketball team The Pioneers in 1979, long before the WNBA. He also owned an interest in the Chicago Bulls with Jerry Reinsdorf.  Never shy about taking calculated risks, Geller presciently hired then-homeless Chris Gardner at Dean Witter Reynolds, who became a successful stockbroker, building his own firm before Will Smith earned an Academy Award nomination for portraying him in the film The Pursuit of Happyness, which grossed nearly half a billion dollar worldwide.  Geller has been a member of the board of directors for numerous Nasdaq and New York Stock Exchange listed companies.

“Landing an all-star team to join our Advisory Board is a resounding stamp of approval for Brera’s business model. By leveraging public markets, we’re able to quickly scale and build long-term shareholder value as the world’s first Nasdaq-listed MCO global brand. Further, with our board’s diverse expertise in professional sports we are able to utilize their counsel as we identify, negotiate and close significant material acquisitions,” said Mr. Gardner, Brera’s Director and Compensation Committee Chairman.

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