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Protein Drink Market is expected to grow at a CAGR of 9.36 %, is reported by Maximize Market Research
Protein Drink Market is forecasted to reach USD 76559.53 Mn by 2032. The global protein drink market is experiencing robust growth, driven by increasing consumer awareness of health and wellness. This surge is particularly notable in Europe and North America, where demand for convenient, high-protein beverages is escalating.
Market to Hit USD 76559.53 Mn by 2032
Protein Drink Market was USD 32047.95 Mn in 2024 and is expected to expand at a compound annual growth rate (CAGR) of 9.36% from 2025 to 2032, reaching USD 76559.53 Mn by 2032. In 2024, European market was valued at approximately USD 387.91 million and is projected to reach USD 760.48 million by 2033, reflecting a compound annual growth rate (CAGR) of 7.78% from 2025 to 2033. The market’s expansion is propelled by a heightened focus on fitness and nutritional supplementation. In Europe, the protein drink sector has seen a significant uptick, with sales increasing by 12% in 2023, reflecting a growing consumer base seeking health-enhancing products. North America mirrors this trend, with a 15% rise in protein drink consumption during the same period, underscoring the region’s commitment to health and wellness. Consumers are increasingly prioritizing health, leading to a surge in demand for protein-rich beverages. Notably, searches for “high protein” foods increased by 39% from 2023 to 2024.
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Market Segmentation
By Product: Protein powder continues to be a mainstay of the protein drinks, providing customers with ease and adaptability. The growing demand for plant-based and functional protein powders has caused the category to increase at an annual pace of 10%. Innovations like the use of superfoods and transparent protein formulations have increased the attractiveness and drawn in a wide range of customers looking for specialized nutritional solutions.
By Distribution: With over 40% of protein drink sales coming from online distribution, this channel has grown in importance. This expansion has been made possible by the ease of use of e-commerce platforms and the rise of direct-to-consumer companies. Online channels are the preferred option for consumers looking to buy protein beverages because they provide a greater range of products, competitive price, and convenient home delivery.
Market Regional Analysis
North America, In 2024, the protein drink market is expected to reach USD 11,816.48 million, growing at a compound yearly growth rate (CAGR) of 7.9%. PepsiCo, Abbott Nutrition, Glanbia, and Halen Brands are important companies in this area. PepsiCo has been actively reviving its beverage division, with a particular emphasis on improving marketing and store visibility.
Europe, protein drinks is projected to reach USD 8,862.36 million in 2024, with a compound annual growth rate (CAGR) of 8.2% from 2024 to 2031. The market is dominated by well-known businesses like FrieslandCampina, Arla Foods, Lactalis Ingredients, and Carbery Group. To hold onto their market positions, these businesses concentrate on differentiating their products and growing their distribution networks.
Asia-Pacific, protein supplements was worth USD 1.5 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 8.6% between 2024 and 2030. A change in customer tastes toward health and wellness items is fueling the region’s industry expansion.
Market Competitive Landscape
Arla Foods Amba: Sales for Arla Foods were €13.8 billion in 2024 and are projected to increase to €14.5 billion to €15.3 billion in 2025. Arla’s profits should increase due to growing dairy prices and stable consumer purchasing power.
Glanbia PLC: With revenues rising from $3.6 billion to $3.8 billion, Glanbia’s earnings after taxes increased to $310.3 million. As weight-loss injections gained popularity, SlimFast’s attractiveness waned, and Glanbia announced plans to sell the business in March 2025.
FitLife Brands: FitLife’s Q3 2024 sales of $16.0 million represented a 15% increase over the previous year. A 14 percent growth in online sales was a clear indication of the company’s strategic shift to e-commerce platforms.
Market Recent trends and developments
- Demand for protein beverages made from soy, peas, and almonds has increased, particularly among vegan and health-conscious customers.
- For added health advantages, brands are using probiotics, prebiotics, and superfoods.
- Change to recyclable and environmentally friendly packaging to meet environmental targets.
- Protein drinks that are ready to drink are popular since they are convenient for those who lead busy lives.
Conclusion
- Driven by the increasing demand for high-protein, practical, and functional beverages that promote health goals.
- The growing popularity of plant-based and clean-label protein drinks is influencing product development.
- Market share and revenue growth are being propelled by alliances and strategic advancements, such as those with Glanbia and Coca-Cola.
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