Raw Pet Food Market Fetches USD 17651.93 Million by 2032, Surging at 10.16% CAGR

Raw Pet Food Market is expected to grow at a CAGR of 10.16%, is reported by Maximize Market Research

Raw Pet Food Market is forecasted to reach USD 17651.93 Mn by 2032. The key market drivers include growing awareness about pet nutrition and an increasing shift toward natural, additive-free pet diets that mirror wild consumption habits.

Market to Hit USD 17651.93 Mn by 2032

Raw Pet Food Market was USD 8139.55 Mn in 2024 and is expected to expand at a compound annual growth rate (CAGR) of 10.16% from 2025 to 2032, reaching USD 17651.93 Mn by 2032. Pet owners in North America and Europe are demanding transparency, premium protein, and sustainable sources as pet humanization redefines purchasing patterns. Due to the premiumization of pet care and high levels of disposable income, North America held a 43.36% market share in 2023. Europe came in second with 28.15%, driven by nations that prioritized stringent quality control, such as Germany and the United Kingdom. Industry standards are being defined by well-known companies like Nutriment Company, Primal Pet Foods, and Vital Essentials. For example, Vital Essentials, a division of Carnivore Meat Company, gained a sizable portion of the market thanks to its butcher-style raw products and its plan to expand across Canada with Anipet and Freedom Pet Supplies. Nutriment Company’s acquisition of Totally Natural Pet Products (TNPP) strengthened its European footprint and added innovative free-flow raw products to its portfolio. These strategic moves and innovations have propelled brand value and regional market penetration, directly influencing raw pet food adoption globally.

Intrigued to explore the contents? Secure your hands-on sample copy of the report: https://www.maximizemarketresearch.com/request-sample/108810/ 

Market Segmentation

By Food Type: The market leader in 2023 was dry raw pet food, with 62.13% of the market. Because of its extended shelf life, simplicity of storage, and suitability for busy pet owners, it is quite popular. While maintaining convenience, dry raw products like freeze-dried or air-dried meats retain vital nutrients.

By Animal Type: Dogs accounted for the majority share in the raw pet food market in 2023. With increasing numbers of households adopting dogs for companionship and emotional support, owners are investing in their pets’ health with diets high in protein and free from artificial additives.

Market Regional Analysis

North America, held a 43.36% market share, valued at around USD 3.2 billion, and led the worldwide raw pet food market in 2023. Due in large part to growing disposable budgets and increased knowledge of pet nutrition and health, pet owners in the United States and Canada are increasingly adopting raw diets.

Europe, accounted for 28.15% of the worldwide market, or USD 2.08 billion, in 2023, with France, Germany, and the UK driving expansion. Clean-label raw pet meals are becoming more popular as a result of the continent’s emphasis on stringent food safety regulations and ethical sourcing.

Asia-Pacific, while currently holding a 17.09% market share (valued at around USD 1.26 billion), is projected to grow at the fastest CAGR of 13.5% between 2024 and 2030. Countries like China, India, Japan, and South Korea are leading the growth wave.

Market Competitive Landscape

Vital Essentials Revenue: est. $100 million, In June 2023: Rebranded its flagship Butcher Cut Protein to reflect a high-end butcher shop experience, appealing to premium market segments.

Primal Pet Foods: Estimated Annual Revenue Approximately $46.9 million. ​In October 2021: Acquired by Kinderhook Industries, LLC, and integrated with Prairie Dog Pet Products to form the Primal Pet Group. ​

OSP Pet Food: In October 2023: Secured KRW 9 billion in funding from Happy Pet Life Care New Technology Fund. ​

Market Recent Trends & Developments

• Hybrid products like Primal Pet Foods’ “Kibble in Raw” are setting a new standard by combining nutrition and convenience.
• Rebranding strategies are driving higher brand recall and positioning raw food as a luxury and health-centric choice.
• Sustainability initiatives are now integral, with companies focusing on ethical sourcing and human-grade ingredients.
• The rise of DTC (Direct-to-Consumer) channels is helping brands reach health-conscious millennials and Gen Z pet parents faster.

Conclusion

• Due to its robust distribution networks, high pet ownership rates, and high spending on luxury goods, North America will remain the market leader globally.
• Strict pet food laws and ethical sourcing are driving Europe’s rise, with demand being driven by nations like Germany and the UK.
• Global competitive dynamics are being shaped by strategic actions including collaborations (like Vital Essentials with Anipet & Freedom) and acquisitions (like Nutriment acquiring TNPP).
• A constant driver in every location is the growing desire for pet meals that are natural, sustainable, and minimally processed.

Latest cutting-edge research from Maximize Market Research is now trending:

Pet Food Ingredients Market is projected to grow from USD 52.2 billion in 2024 to USD 92.4 billion by 2032, at a CAGR of 7.2% during the forecast period. (2025-2032).

Pet Food Market size was valued at USD 148.18 Billion in 2024 and the total Pet Food revenue is expected to grow at a CAGR of 5.2% from 2025 to 2032, reaching nearly USD 222.29 Billion.

Note:

If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

Maximize Market Research is one of the fastest-growing market research and business consulting firms serving clients globally. Our revenue impact and focused growth-driven research initiatives make us a proud partner of majority of the Fortune 500 companies. We have a diversified portfolio and serve a variety of industries such as IT & telecom, chemical, food & beverage, aerospace & defense, healthcare and others.

Contact Us:

MAXIMIZE MARKET RESEARCH PVT. LTD.
3rd Floor, Navale IT park Phase 2,
Pune Banglore Highway, Narhe
Pune, Maharashtra 411041, India.
+91 9607365656
[email protected]