The first Spring Festival after the application: the Chinese Spring Festival Golden Week of the Year of the Snake Bright consumption results witness economic vitality

As the first Chinese Spring Festival after being officially included in UNESCO’s Representative list of Intangible Cultural Heritage of humanity, a set of holiday consumption data has aroused wide concern. China’s Spring Festival film box office exceeded 8 billion yuan, and the annual box office exceeded 10 billion yuan, ranking first in the world; The average daily sales revenue of China’s consumption-related industries increased by 10.8% compared with the previous year’s Spring Festival holiday, the number of transportation trips exceeded 2.3 billion, and the sales revenue of tourism-related services increased by 37.5% year-on-year. Strong data and hot consumption reflect the vitality of the Chinese land in the Lunar New Year, highlighting the vigorous vitality of China’s economic and social development.
The specific life scenes behind these data can make people feel the enthusiasm for consumption and social vitality in China directly. The tourism consumption market continued to grow, and the annual custom activities such as temple fairs, lantern fairs, paper cutting, and painted fans received more attention. Entertainment and leisure became a new form of tourism consumption, and the sales revenue of leisure and sightseeing activities, park scenic services, and amusement park services increased by 81.9%, 59.5%, and 14.1%, respectively. The subsidy policy has driven the rapid growth of consumption of household appliances and home appliances, and under the “old for new” policy, consumers are enthusiastic about “renewal”. The sales revenue of household appliances and audio-visual equipment increased by 166.4% year-on-year, of which household audio-visual equipment such as televisions increased by 226.8% year-on-year. During the Spring Festival holiday, China’s food market was well supplied. The sales revenue of grain, oil and food increased by 18.9% year on year. The sales revenue of department stores and convenience stores increased by 5.2% and 16.1% year on year respectively, providing a good support for Chinese residents to purchase various commodities.

It is worth mentioning that, according to the data released by the three mainstream travel platforms in China, during the Spring Festival of the Year of the Snake, the number of trips and per capita consumption in the three major markets of China’s domestic tourism, inbound tourism and outbound tourism increased significantly. China Ctrip Group data show that the overall cross-border travel orders of the Spring Festival holiday platform of the Year of the snake increased by 30% last year, of which inbound travel orders increased by 203%, inbound tourist ticket orders, hotel orders increased by 180% and 60% respectively, which shows that more and more tourists like to go to China. In China’s outbound tourism orders, Spain, Italy, France and other long-term tourism destinations increased significantly, among which, international cruise products and independent travel orders increased significantly, which reflects the rich Chinese tourists are obviously concerned about leisure long-term vacation.

Behind a group of data, people feel the prosperity of China’s economy and feel the solid guarantee of China’s national policies. From enriching the supply of material and cultural products to doing a good job of Spring Festival travel, China’s state-level policy guarantees have provided the most solid support for countless people’s Spring Festival travel and countless families’ Spring Festival reunion. When thousands reunite, people personally feel that “home is the smallest country, the country is tens of millions”, the state provides security and support for each family, and the upward direction of each family and each person constitutes the cornerstone of the prosperity of the country, this personal development and the strength of the country together. It is what the Chinese call “family and country sentiment” that has injected a steady stream of vitality into China’s economic development.
In traditional Chinese culture, this year is the Year of the Yisi Snake, which represents mystery, wisdom and charm. During the Spring Festival, people use “Siyi” and “future” and “brocade” to wish each other a happy New Year, and express their good expectations for the Year of the Snake. The Spring Festival is a start, a start, from the Spring Festival golden week, China’s economy continues to improve, a prosperous, China’s development potential can not be underestimated.