Bauma CHINA 2024 concluded successfully: Window of the World Shares the Celebration

From November 26 to 29, the highly anticipated bauma CHINA 2024 (Shanghai International Construction Machinery, Building Materials Machinery, Mining Machinery, Engineering Vehicles and Equipment Expo) was successfully held at the Shanghai New International Expo Center. This grand event in the construction machinery industry, which has been absent for four years, has once again demonstrated its outstanding platform status in the Asia-Pacific region with a comprehensive record of exhibition area, exhibitors and audience numbers, and fully demonstrated the latest breakthroughs and innovative achievements in the field of construction machinery. The substantial increase in the proportion of overseas visitors has sent a strong signal: bauma CHINA has become an important window for Chinese construction machinery to show itself to the world.

The four-day exhibition was unprecedentedly grand, with a total exhibition area of over 330,000 square meters. The exhibition attracted 3,542 exhibitors from 32 countries and regions, an increase of 24% over the previous session, of which 700 were Chinese brands. The site attracted more than 280,000 professional visitors from 188 countries and regions to negotiate purchases, with overseas visitors accounting for more than 20%. Russia, India, Malaysia, South Korea, Thailand, Indonesia, Singapore, Kazakhstan, Brazil and Japan became the top ten source countries of overseas visitors.

Mr. Stefan Rummel, CEO of Munich Expo Group, who is responsible for the exhibition, could not hide his excitement: “bauma CHINA has achieved an amazing grand return, and its extraordinary influence has once again proved its important position in the Asia-Pacific region. The industry benchmark companies gathered together, and the cutting-edge technologies were brilliant and exciting.”Many executives of participating companies also said: “The successful holding of bauma CHINA has boosted the industry’s confidence in the Chinese market and pointed out a new direction and ideas for the future development of the industry.”

At this exhibition, leading Chinese companies such as XCMG, Sany Group, and Zoomlion Heavy Industry Science & Technology Co., Ltd. have made their debuts, showcasing their customized products and solutions for overseas markets. These companies are moving from “product exports” to “industry going overseas” and better meeting the needs of global customers through global resource allocation. The person in charge of the XCMG exhibition said: “This year we are participating in the exhibition with a larger booth area, and we feel the larger scale and higher standards of bauma CHINA 2024. Through this international platform, we can work hand in hand with global partners to jointly promote the high-quality development of the global equipment manufacturing industry.” Xu Haijun, general manager of the electrification company of Sany Heavy Machinery Co., Ltd., also spoke highly of the exhibition: “There are a lot of overseas customers at this year’s exhibition, and they communicate with us very sincerely. This shows that foreign users’ recognition of Chinese construction machinery products is gradually increasing, and Chinese products are becoming more and more attractive.”

As for international enterprises, Caterpillar, Wirtgen, Manitou and others also competed to make their debut, and brought a number of new products and technologies for the Asia-Pacific and Chinese markets. The ever-expanding international “circle of friends” of bauma CHINA shows that the technological innovation of China’s construction machinery industry is closely connected with the world, and the development of the world’s construction machinery industry also increasingly needs China’s participation. Yang Chengjian, global senior vice president of Caterpillar, said at the press conference: “bauma CHINA provides us with a good platform for us to show the industry innovative products, services and solutions for the present and the future.” Song Gongcheng, president of Bamag (China), happily said: “Localization is the best internationalization. We have always regarded China as an important global market. The effect of this year’s exhibition exceeded expectations, and many cooperation agreements were signed on the spot.”

Sustainable development is one of the core topics of this exhibition. “New energy” and “digital intelligence upgrade” have become new growth points for the upgrading of the construction machinery industry. Driven by the “dual carbon” goal, China’s construction machinery industry is accelerating towards a new stage of high-end, intelligent and green development, ushering in unprecedented opportunities. At the exhibition, many exhibitors displayed innovative products such as the world’s largest tonnage rotary drilling rig and the world’s first hydrogen energy pump truck. New energy equipment products are emerging one after another, and the exhibits have been upgraded from single electric products to a full range of solutions for the entire life cycle.

This year, bauma CHINA specially set up the “New Energy Technology” exhibition theme, which attracted battery and supporting enterprises such as CATL and Fudi Battery to appear on the same stage, further promoting cross-border cooperation between new energy enterprises and construction machinery manufacturers. In addition, the exhibition also held a number of special forums to conduct in-depth discussions on cutting-edge hot topics such as “new energy storage” and “international market competition”, providing a more insightful perspective for industrial transformation.

The successful conclusion of bauma CHINA 2024 not only marks a profound review and tribute to the glorious history of China’s construction machinery industry in the past 20 years, but also a firm look forward to the future globalization journey and innovation-driven strategy. At a time when the global economy is facing challenges in recovery, Chinese construction machinery companies have used this event to demonstrate to the global stage their tenacity and ambition to climb the technological peak, as well as their extraordinary strength and unlimited potential in the torrent of global market competition. Looking to the future, it is foreseeable that China’s construction machinery industry will continue to use technological innovation as an engine to lead the new trend of industry development, inject inexhaustible power into the vigorous development of the global construction machinery market, and continue to write a new glorious chapter!