By Whether you’re a small business or an enterprise, HubSpot offers a range of tools across marketing, sales, and more—tailored to grow with your business, starting with free options. In fact, there are so many options that it’s enough to get your head spinning.
Luckily, it’s not as complex as it first appears. This concise breakdown will give you a quick overview of every HubSpot product and what it offers, helping you make an informed choice.
Free Tools
Before we even get to the HubSpot pricing — did you know that it offers a suite of “foundational” free tools? These are aimed to help teams get started on their online journey with minimal startup cost, with basic tools for:
- Marketing
- Sales
- Customer Service
- Content
Marketing
Marketing Hub is designed for businesses looking to grow their traffic, generate leads, and manage campaigns. If you’re looking to both scale and automate your campaigns elegantly, this is where it’s at.
| Starter | Professional | Enterprise | |
| Price | $15/month/seat | $800/month – includes 3 seats ($45/month/seat) | $3,600/month/seat – includes 5 seats ($75/month/seat) |
| Contacts | 1,000 contacts | 1,000 contacts | 10,000 contacts |
| Features | Basic Email Marketing | A/B Testing | Predictive Lead Scoring |
| Basic Automation | Workflows | Behavioral Triggers | |
| Removes HubSpot Branding | Advanced Personalization | Custom Objects | |
| Social Media Tools | SEO Tools & Blogging | Multi-touch Revenue Attribution |
Sales
Sales Hub focuses on pipeline management and conversions. It’s fine-tuned for sales teams needing to track progress, nurture leads, and automate sales processes across the entire sales funnel.
| Features | Starter | Professional | Enterprise |
| Price | $15/month/seat | $90/month/seat | $150/month/seat |
| Features | Basic Email Templates | Custom Reporting | Predictive Lead Scoring |
| Removes HubSpot Branding | Sales Automation | Custom Objects | |
| Meeting Scheduling | eSignature | Advanced Permissions | |
| Task Queues | Sales Sequences | Forecasting Tools | |
| Teams & Reporting | Customizable Reporting |
Service
Service Hub empowers businesses to offer better customer service through support ticketing, customer surveys, and automation tools. It’s perfect for teams aiming to improve customer satisfaction and reduce the strain on internal resources.
| Features | Starter | Professional | Enterprise |
| Price: | $15/month/seat | $90/month/seat | $150/month/seat |
| Features: | Basic Ticketing | Ticket Routing & SLAs | Custom Objects |
| Shared Inbox | Knowledgebase | Playbooks | |
| Removes HubSpot Branding | Customer Feedback Surveys | Advanced Permissions | |
| Basic Automation | Help Desk Automation | Custom Reports | |
| Mobile Inbox | Customer Portal | Goal Tracking |
Content
Content Hub is an all-in-one suite of content creation, publishing, and management tools for blogs, website pages, and other digital assets. It also includes dynamic content and personalization tools to supercharge engagement and SEO-related metrics.
| Features | Starter | Professional | Enterprise |
| Price | $15/month/seat | $450/month – includes 3 seats ($45/month/seat) | $1,500/month/seat – includes 5 seats ($75/month/seat) |
| Features: | AI Blog | Dynamic Personalization | Custom Objects |
| Multi-language content creation | A/B Testing | Membership Management | |
| Basic HubSpot hosting | Password-protected Pages | Advanced Permissions | |
| Website Analytics | Smart Content | API Access | |
| Basic SEO Tools | Advanced SEO Tools | Custom Reporting |
Platform Solutions
HubSpot pricing also offers bundles that combine some of its solutions into one convenient and cost-effective package:
- Customer Platform: Combines the essentials of its Marketing, Sales, Service, Content, and Operations Hubs.
- Starter: $15/month/seat
- Professional: $1,170/month/seat – includes 5 seats ($45/month/seat)
- Enterprise: $4,300/month/seat – includes 7 seats ($75/month/seat)
- Marketing+: Combines Marketing and Content Hub for a comprehensive, A-to-Z online marketing and content creation platform.
- Professional: $900/month – includes 3 seats ($45/month/seat)
- Enterprise: $3,800/month – includes 5 seats ($75/month/seat)
Conclusion
HubSpot’s diverse pricing caters to businesses of all sizes. From free tools to comprehensive enterprise packages, there’s a solution for everyone—helping you scale marketing, sales, and operations efficiently.
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