Top 8 Social Media Trends & Strategies in 2024

What turns into a social media trend? A social media trend can simply be defined as a specific topic, format or behaviour that successfully gains the attention of the users online. The primary function of a social media trending is to ignite curiosity and strike an emotional angle among the audience.

Artificial Intelligence: The Dawn Of The New Era

Digital Marketing pros generally use tools like  ChatGPT, Gemini, and Claude to enhance their day to day tasks and make them less hectic. As per some reports, it has been found that 80% of marketers say that AI has positively impacted their work, with 78% reporting that they have more time for productive creativity and 73% have reported that they have noticed an increase in their efficiency.

In 2024, it has been found that marketers are planning on using Artificial Intelligence tools for social media tasks such as content development, advertising campaign targeting, building chatbots & more.

The Domination of Trending Short Form Videos

Short form videos have been creating quite a whirr in the social media verse. This video format is winning the internet over due to its compact appeal, short length, lesser time consumption and entertainment purposes. One of the main criteria of their immense popularity is their resonance with the Gen Z and millennials. According to Forbes Advisor, 66% of social media users daily consume short form videos.

Consumer Shopping Habits

People shop when they are upset, sad or even stressed. Do you know how many social media users are directly making purchases from their apps?

In 2023 there were 106.8 million social buyers in the US. By 2027, they forecast that this figure will grow by over 10 percent to 118 million.

In another report, it has been shown that 37.4 percent of US TikTok users, 36 percent of US Facebook users, and 34.4 percent of US Instagram users made a purchase on the respective social media platform.

Social media platforms Are The New Search Engine

Social media is evolving beyond the possible. More and more users are counting on these search engines to find better results. It has been proven that 40 percent of young people use TikTok or Instagram as search engines.

This shows that user trends are important for understanding the search feature on your social media channels and optimising your content accordingly.

The Impact of Micro-Influncers

The anticipating shift in the influencer landscape is due. While micro influencers are still having a good online presence, they are going to be more popular by the end of 2024.

Micro-influencers have millions of loyal followers who are connected with them and have a closer connection. Influencers are the new celebrities because they are more relatable and make user credible content for them. Brands will increasingly recognise the importance of collaborating with influencers to target your audiences.

According to some stats, it has been shown that 50 percent of millennials trust product recommendations from social media micro-influencers as opposed to the 38% who place their faith in their favourite celebrities or macro-influencers.

Collab With Content Creators and Influencers

50 percent of marketers who use influencer marketing plan to increase their investment in their strategy in 2024.

In 2023, an estimated 4.9 billion people will use social media across the world.

Influencer spending hit $4.14 billion in 2022. Here’s why.

• The minimum average cost of an Instagram post with 1 million followers is $1,200.
• The minimum average cost of a sponsored YouTube video with 1 million views is $2,500.
• The minimum average cost of a Tik Tok post with 1 million followers is $1,034.

Personalisation At Its Peak

A personalised response to your consumer’s needs is one of the most effective ways to make your shoppers head turn. Brands and enterprises that personalise their user’s needs are getting hit-liked by seconds.

According to Sprout Social, 51 percent of consumers say the most memorable brands on social media respond to customers, 76 percent value how quickly a brand responds to their needs, and 70 percent expect a personalised response to customer service needs.

The Importance of Mobile Phone Apps

It is no surprise that the majority of people are tapping into social media through their mobile devices. Did you know that 99% people use a tablet or smartphone to connect to social media, while 78% do so exclusively use their phones? At 1.32%, desktop social media users are dwarfed by their mobile-loving counterparts. With this statement, it’s clear that mobiles are the key to strategically analyse your social media to better understand the ins and outs of media marketing trends.

Social Media’s reach is everywhere these days and it is utmost important to keep up with them. The overall importance of social media marketing can be emphasised at large and the age differentiated strategies can be easily planned out using several social media campaigns and crusades.